stc Group and Bridge Alliance Strengthen Partnership to Drive IoT and Telco API Innovation in MENA

stc Group has become the first MENA operator to join the Bridge Alliance API Exchange (BAEx) to integrate telecom APIs into its digital products. The partnership will focus on enhancing IoT offerings, including connected car technology, and streamline access to telecom APIs, reducing complexity for enterprise customers in Saudi Arabia, Bahrain, and Kuwait.

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E-Commerce Surge in MENA: Logistics Providers Poised to Drive Growth Amidst Expanding Digital Landscape

MENA’s e-commerce market has surged by over 30% in 2024, driven by digital initiatives like Saudi Arabia’s Vision 2030 and the UAE’s Digital Economy Strategy. The growth is creating both opportunities and challenges for logistics providers, who must innovate with automation, regional fulfilment centres, and real-time tracking solutions.

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